Content Marketing is the main focus of marketers at the moment as shifts happen rapidly in where customers are focussing their attention. It’s not enough to just write a blog, throw it up, and hope people read it, you need to be thinking of the different ways people consume content online.
Articles, Audio, Video, Infographics, Gamification… the list goes on. The fact of the matter is if you’re not creating content that your audience likes to consume, then you’re severely limiting your reach.
With that being said, it’s essential to get the ‘bread and butter’ of content marketing right – your blog. According to Hubspot, 46% of people read blogs more than once a day. While it’s true that you need to focus on other formats of traffic, it’s also true that you cannot neglect your blog.
A company with a great blog leaves a good impression on a consumer. It builds trust, encourages new relationships, and heightens the amount of lead generation. All with the lowest ROI of other lead generation methods.
To write excellent content you really need to understand your audience and who exactly you’re writing to. This requires deep analysis and really breaking down your target market. The following infographic created by Content+ is a great place to get started.
Take a read through and understand how people are consuming written content. This will help you to create an engaging content strategy that keeps your readership coming back for more!